Dubai-based luxury real estate developer DAMAC Properties has announced a global partnership with the famous English football club, Chelsea FC, to develop luxury property known as Chelsea Residences, located in Dubai Maritime City (DMC).
Key Partnership Highlights:
- DAMAC is now Chelsea FC’s Official Property Development Partner.
- For the remainder of the 2024/25 season, the DAMAC logo will be featured on the front of both the men’s and women’s Chelsea FC shirts.
- The partnership’s main highlight is launching a unique, football-themed residential project in Dubai.
- Damac is anticipating a rental yield of about 9%
- Prices in waterfront communities in Dubai rose by up to 20% YoY, promising a great capital gains for investors.
Introducing: Chelsea Residences by DAMAC
The first major project born from this partnership is Chelsea Residences by DAMAC, located in the waterfront community of Dubai Maritime City. This development aims to blend luxury living with the spirit and legacy of Chelsea FC.
Project Overview:
- Location: The project is located in Dubai Maritime City, a prime beachfront address offering sea views and easy access to Downtown Dubai and Dubai International Airport.
- Units: There are over 1,400 luxury apartments, including 1, 2, and 3-bedroom options.
- Design: Modern, sophisticated interiors with high-end finishes, floor-to-ceiling glass, and subtle Chelsea branding woven throughout.
- Completion: The anticipated completion is by December 2029.
Features and Amenities:
Residents will enjoy exclusive Chelsea-branded amenities focused on health, fitness, and well-being, including:
- Rooftop football pitch with the Chelsea badge
- Infinity sand pool
- Exclusive private beach access with snorkeling
- Aqua gym and wellness spa
- Starlit meditation lounge
- Outdoor gym and jogging track
- Football simulation room
- Healthy gourmet dining options
- Executive business and co-working lounges
- Concierge services reflecting Chelsea FC’s commitment to excellence
Apartment Details & Starting Prices (as of Q2 2025):
- 1-Bedroom:
- Size: Around 775 – 812 sq ft
- Starting Price: AED 2.16 – 2.17 Million (approx. USD 600k)
- 2-Bedroom:
- Size: Around 1,360 – 1,457 sq ft
- Starting Price: AED 3.10 – 3.13 Million
- 3-Bedroom:
- Size: Around 2,027 – 2,133 sq ft
- Starting Price: AED 4.77 – 4.94 Million
(Note: Prices and sizes are approximate and subject to change)
Payment Plan:
- A flexible 60/40 payment plan is offered (60% during construction, 40% on handover). Specifics may include a 20-24% down payment and options like 1% monthly payments.
This collaboration comes at a time when we are seeing a number of organizations and companies team up with real estate companies to build luxury developments. One such case is the recent announcement by Brabus, the automotive company, to build a luxury lifestyle development in Abu Dhabi, known as the Brabus Island.
